Ruutu, a Finnish VOD/TV channel, commissioned us to create an ident concept for their rebranding. With full creative freedom and a request for something unexpected, it was a blast to conjure these otherworldly abstract visuals! It’s just as Ruutu promises: There are no dull moments.


Concept Eero Pitkänen & Juuso Helander
Director Juuso Helander
Designer Eero Pitkänen
Animator Eero Pitkänen
Producer Misha Lagerstedt
Sound Design El Camino
Client Nelonen Media