We collaborated with Pepsodent to follow the Finnish rap artist Elastinen’s inspirational journey from his early days being all serious and tightlipped rookie to becoming a national star in Finland, known for his wide smile and positivity.


A Boutique production

DirectorTaito KawataExecutive ProducerMisha LagerstedtLine ProducerJemina LuomajokiStoryboard ArtistLisa BaillonDesignerLisa BaillonConcept ArtistLisa BaillonBackground ArtistLisa Baillon and Joona AaltoLead AnimatorJakub Szczesniak2D AnimatorJouko Raudasoja2D AnimatorJani TeräväinenCompositorJani TeräväinenLive Action ProductionCocoa

Live action production: Cocoa

ProducerSeppo KerkeläProduction AssistantLotti MolanderEditorJukka HonkanenEditorTaito KawataColor GradingTaito KawataMusicElastinenSound DesignKimmo Laiho and Taito KawataAgencyNORD DDB HelsinkiClientPepsodent (Unilever)